Nordic Ware is a leading manufacturer of high quality and innovative kitchenware products. By designing products of superior value, producing them in the United States, and marketing them worldwide, we enrich people’s lives by adding utility, convenience and enjoyment to the preparation of food.
We strive to offer attentive service that exceeds our customers’ expectations, to produce environmentally sound products, and to provide a safe and rewarding work experience for our employees.
We recognize that a growing return on our efforts and investments is essential to maintain our leadership position. We are committed to ethical conduct in all matters and to earning the trust and confidence of our customers, suppliers, employees and of our community.
An inspirational American success story, Nordic Ware was founded in 1946 by a determined wife, Dotty, and her resourceful husband Dave, newly back from the second world war. With only $500 in their pockets, a few good ideas and a desire to create a business of their own, a humble kitchenware company was launched from the basement of their home in Minneapolis, Minnesota. In the beginning, Nordic Ware’s product line was only a handful of items, all of which were specialty Scandinavian ethnic cookware products—the Rosette iron, Krumkake iron, Platte Panne pan, and the Ebelskiver pan. But times have changed!
Undoubtedly, Nordic Ware’s most famous item is the Bundt® pan, which can be found in over 65 million households around the world. Despite a lackluster introduction into our line in the early 1950s, the Bundt® pan rose to worldwide fame when it was used to bake a prize-winning cake in a national baking contest, and the rest, as they say, is history. As the pan found its way into the hearts and homes of people everywhere, the Bundt® cake has become the quintessential American dessert–one that’s become a tradition for countless gatherings and family celebrations
68 years later with a good measure of perseverance added, Nordic Ware is still proudly manufacturing its products in Minneapolis. Those original Scandinavian products have been joined by hundreds of other items in Nordic Ware’s product offering, ranging from bakeware and cookware to microwave products and grilling accessories. We’ve grown from 2 employees to over 350, and our products are distributed across the globe. We’re proud to say that we’re still family-owned and operated, with three generations involved in our business, and each year we add innovative items to our expansive kitchenware line.
Made in America
We continue to hear from our politicians, news media, neighbors and friends about the impact that buying American-made goods can have on our economy, local communities, security, safety and environment. Sure, overseas manufacturing might promise lower prices, but at what cost? We believe that the American consumer should be empowered with the knowledge of what widespread good comes from purchasing an American-made product, and that across all categories of kitchenware, there needs to be an American-made option for purchase.
Since 1946, Nordic Ware’s business model of keeping its manufacturing in the USA has resulted in a smaller eco-footprint, local job creation, stability, and has allowed us to produce durable goods that withstand years of use. Domestic production has also given us the distinct advantage of being able to carefully monitor what goes into our products since they’re made right here in our own back yard.
Nordic Ware’s Minneapolis-based manufacturing facilities currently provide jobs for hundreds of people in America at a time when most manufacturers in our industry have moved overseas. We employ more than 300 people in our local community, who are in turn able to support their families because of these jobs. There are far-reaching benefits as well; consider the many local suppliers we are able to support with additional business on a daily basis when we make our products:
- Minnesota and Wisconsin-based Packaging and Corrugated suppliers
- Metal and Raw Material suppliers across the United States
- Pennsylvania and Wisconsin-based coatings suppliers
- Local machine shops
- Local tool and die makers
- Local contractors for services we require